Which is better for marketing Facebook or LinkedIn?

Statista ranks Facebook as the most popular social network in 2021 at 2.74 billion active users. LinkedIn didn’t even make it on that chart. The reason is Facebook gives you access to ten times more prospects and provides a great place to generate brand awareness and engagement,” Culpepper tells us.

How much revenue does LinkedIn make?

LinkedIn annual revenue

Year Revenue
2016 $3.7 billion
2017 $4.5 billion
2018 $5.2 billion
2019 $6.7 billion

How is LinkedIn better than Facebook?

LinkedIn have many advantages and more effective than Facebook when it comes to marketing. As compared to Facebook, LinkedIn is more secure which means that your profile is safer. According to a survey conducted by CNN, it was found that there are almost 83 million fake Facebook profiles.

Is LinkedIn or Facebook ads more expensive?

Cost per click is much cheaper on Facebook compared to LinkedIn. LinkedIn Ads are not necessarily overpriced. That data simply shows how extremely valued those clicks are — because more expensive leads on LinkedIn typically means higher-quality leads and higher ROI for those leads.

How much does a LinkedIn ad cost?

LinkedIn advertising costs depend on several factors, including target audience, campaign objective, and bid. On average, though, the cost of LinkedIn ads is $5.26 per click, $6.59 per 1000 impressions, and $0.80 per send.

Where does LinkedIn make most of its money?

Most of LinkedIn’s revenue is generated from three of its major services: Talent Solutions, Marketing Solutions, and Premium Subscriptions. Since its acquisition, LinkedIn’s financials have been consolidated with Microsoft’s. In 2018, it contributed $5.3 billion in revenue.

Which country uses LinkedIn the most?

United States
Top 45 countries by number of Linkedin members

Rank Country Members
1 United States 171,000,000+
2 India 69,000,000+
3 China 51,000,000+
4 Brazil 45,000,000+

What are the drawbacks of LinkedIn?

Here’s a quick summary of LinkedIn disadvantages:

  • Tons Of Spam Messages.
  • Have To Commit An Abundance Of Time.
  • Sale Connections.
  • Interactivity Level Limited In Comparison To Other Networks.
  • Connections Won’t Necessarily Happen In Real-Time.
  • Unverifiable Claims.
  • Premium Account Prices, Get High If You Choose To Pay Monthly.

Are Facebook and LinkedIn competitors?

LinkedIn vs Facebook But both compete with each other when it comes to getting the most attention of the users and getting most ads from advertisers. Moreover, with the launch of Jobs on Facebook, Facebook has made LinkedIn its direct competitor.

Which is better Google ads or Facebook ads?

Google Ads can be faster to get started with and have a wider potential reach than Facebook Ads, but Facebook Ads can offer more nuanced targeting with its pixel and potentially much more powerful tracking insights than Google Ads.

Why are LinkedIn ads so expensive?

The first thing to know about LinkedIn ads is that they are more expensive than Facebook ads or a Google Ads campaign. This is due to LinkedIn’s audience, which comprises business professionals looking for connections. Also, Facebook and Twitter have more of a consumer audience than a business one.

What is the average CPM on LinkedIn?

$33.80 per 1000 impressions
The CPM average on Linkedin: $33.80 per 1000 impressions. Also, you’ll notice other reports saying that CPM is around $8.50 on Linkedin.

What’s the difference between Facebook and LinkedIn revenue?

First from a numbers standpoint, the two companies look similar. Interestingly they both generate almost exactly the same revenue per “user.” LinkedIn’s growth rate is nearly twice that of Facebook (and even greater when considering Facebook’s QTQ growth). But the numbers don’t tell the whole story.

What was the revenue of Facebook in 2008?

While LinkedIn revenues for 2008 were roughly $17 million and 2009 roughly $75 million, Facebook revenue numbers were $300 million (2008) and $750 million (2009). Both companies are publicly held now (2012), but the mentioned revenue figures are based on estimates from when the companies were privately held. “Facebook vs LinkedIn.”

What was the revenue for LinkedIn in 2008?

Another source of revenue for LinkedIn is jobs classifieds. While LinkedIn revenues for 2008 were roughly $17 million and 2009 roughly $75 million, Facebook revenue numbers were $300 million (2008) and $750 million (2009).

Are there any similarities between LinkedIn and Facebook?

Facebook and LinkedIn are both public companies and bear few similarities. From a numbers standpoint, both companies are very similar. They both produced almost the same revenue per user. But, the number of users is quite different for the two. Facebook & LinkedIn have 900 million and 161 million users respectively.