What is peripheral route to persuasion in psychology example?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.
Is an example of the peripheral route to persuasion?
For example, if you’re watching a political debate on TV and the best-dressed candidate seems the most convincing to you, you may have taken the peripheral route to being persuaded.
What does peripheral persuasion mean?
peripheral route persuasion: one person persuades another person; an indirect route that relies on association of peripheral cues (such as positive emotions and celebrity endorsement) to associate positivity with a message. persuasion: process of changing our attitude toward something based on some form of …
What is peripheral route persuasion quizlet?
peripheral route to persuasion. occurs when people are influenced by incidental cues, such as a speaker’s attractiveness.
What are the four elements of persuasion?
The persuasion includes four basic elements—source, receiver, message and channel.
- The source is the place of origin of a message i.e., a person who sends a communication,
- the receiveris the person at whom the message is aimed at or sent,
- the message is the information that is being transmitted by the source,
What is peripheral route?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. Compare central route to persuasion. …
What is the central route?
The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. The results of attitude change will be relatively enduring, resistant, and predictive of behavior.
What are examples of peripheral cues?
An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes.
What is the peripheral route of persuasion?
The peripheral route to persuasion consists of a person’s association with positive or negative qualities in the stimulus that isn’t related to the logical quality of the stimulus. For example, in a speaker this would be things like the attractiveness, perceived authority, or superficial charm…
What is a central route to persuasion?
Central route to persuasion is a concept from elaboration likelihood model by Petty and Cacioppo. It is a process of getting influenced by facts and reasoning. Elaboration is the process of giving the same message again and again to persuade a person.
What are the routes of persuasion?
Two “Routes” to Persuasion. Petty and Cacioppo (1986a, 1986b) state that there are two routes to persuasion: central and peripheral. The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message.
What is the definition of peripheral route?
Peripheral route. The peripheral route is used when the message recipient has little or no interest in the subject and/or has a lesser ability to process the message.