What is a Gutenberg diagram?

Gutenberg Diagram. A diagram that describes the general pattern followed by. the eyes when looking at evenly distributed, homogeneous. information.1. The Gutenberg diagram divides a display medium into four quadrants: the primary.

What is the Gutenberg rule of design?

‘The Gutenberg Principle is a lesser-known design principle that describes the general movement of the eyes when looking at a design in which elements are evenly distributed. ‘ It’s also known as the Gutenberg Rule or the Z pattern of processing.

What are the four quadrants of the Gutenberg diagram?

The Gutenberg diagram divides a display medium into four quadrants: the primary optical area at the top left, the terminal area at the bottom right, the strong fallow area at the top right, and the weak fallow area at the bottom left.

What is the principle of reading gravity?

The idea behind reading gravity is that our eyes follow a certain pattern when looking at a page and that we can use this pattern to our advantage in marketing. Distinguished American typographer and teacher Edmund Arnold devised what he called the Gutenberg Diagram, outlining the pattern of Latin reading gravity.

What is the Z layout?

A z-pattern design traces the route the human eye travels when they scan the page— left to right, top to bottom: First, people scan from the top left to the top right, forming a horizontal line. Next, down and to the left side of the page, creating a diagonal line.

What is the F pattern?

The F-Shaped Pattern. In the F-shaped scanning pattern is characterized by many fixations concentrated at the top and the left side of the page. Specifically: Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F’s top bar.

What are the three techniques of design layout?

Several layout patterns are often recommended to take advantage of how people scan or read through a design. 3 of the more common are the Gutenberg diagram, the z-pattern layout, and the f-pattern layout.

What is F and Z pattern?

F-shaped patterns are ideal for text-heavy pages like blog posts and news articles. On the other hand, Z-patterns are ideal for: Designing pages with minimal text. Highlighting a few key elements.

What is F and Z patterns?

F-patterns are most common on text-heavy web pages such as blog posts, when readers have to make sense of a lot of information very quickly. The visual hierarchy of the Z-pattern, also known as the reverse S-pattern, moves both from left to right and from top to bottom.

What is Z shape?

The Z-shaped pattern assumes that viewers will pass straight through the middle of a page, placing their attention on the corners instead. This means that the content creator should design the webpage considering that the viewer will follow this order: (1) top left; (2) top right; (3) bottom left; (4) bottom right.

What is an E or F-Pattern resume?

A recent study from the job site Ladders found that resumes with so-called F-pattern and E-pattern layouts, which mimic how our eyes tend to scan web pages, hold a recruiter’s attention for longer than those aligned down the center, or from right to left. There is no one specific “best” font for resumes.

What is the Z pattern in design?

A Z-Pattern design traces the route the human eye travels when they read — left to right, top to bottom: First, people scan from the top left to the top right, forming an imaginary horizontal line. Next, down and to the left side of the visible page, creating an imaginary diagonal line.

How is the Gutenberg diagram used in website design?

Based upon a visitor’s initial skimming of a website page (on a desktop PC or tablet), The Gutenberg Diagram offers a useful basis for website design. It splits the screen into four visible quarters. Shown in the graphic below, these are: The primary optical area: This is where the visitors’ eyes naturally go when landing on a web page.

The Gutenberg diagram divides a display medium into four quadrants: the primary optical area at the top left, the terminal area at the bottom right, the strong fallow area at the top right, and the weak fallow area at the bottom left.

Which is the best description of the Gutenberg principle?

The Gutenberg Principle is a lesser-known design principle that describes the general movement of the eyes when looking at a design in which elements are evenly distributed. It’s also known as the Gutenberg Rule or the Z pattern of processing.

Where does the eye travel in the Gutenberg diagram?

The overall movement is for the eye to travel from the primary area to the terminal area and this path is referred to as reading gravity. Naturally this is for left to right reading languages and would be reversed for right to left reading languages.