What is strategic planning by Philip Kotler?
By. February 15, 2012. 0. Market oriented strategic planning is the managerial process of developing & maintaining a viable fit between an organization objectives/ skills/ resources and its changing market opportunities.
What is the strategic planning process?
Strategic planning is the process of documenting and establishing a direction of your small business—by assessing both where you are and where you’re going. The strategic plan gives you a place to record your mission, vision, and values, as well as your long-term goals and the action plans you’ll use to reach them.
How do you close a strategic planning gap?
Strategic planning gap can be minimized by exploiting one of the three growth opportunities; Intensive Growth Opportunities: Identifying opportunities to achieve further growth within the companies current businesses.
What are the four strategic options available to close the gap?
What are the four strategic options available to close the gap? (4 marks)There are several ways to bridge the gap: intensive growth (identifying further growth opportunities within existing businesses); integrative growth (building or acquiring businesses that are related to current businesses); and diversification …
Why is the significance of strategic planning gap?
Strategic gap analysis allows a company or organization to settle on whether it is getting the best return out of its resources and abilities. A strategic plan in common focuses on mid to long-term goals and explains the essential strategies for achieving them.
What does Kotler mean by marketing planning process?
Kotler on Marketing, 1999 ‘Marketing planning is a systematic process involving the assessment of marketing opportunities and resources, the determination of marketing objectives and the development of a plan for implementation and control.’ Dibb and Simkin, Marketing: Concepts and Strategies, 2001
What does Philip Kotler cover in strategic planning gap?
In it, Philip Kotler covers the basics of marketing including marketing strategy, marketing insights, customer relationship management, designing market offerings, delivering value through distribution channels, customer relationship management, and managing long term growth. What is the strategic planning gap?
Who are the authors of Philip Kotler on strategic marketing?
URBAN 6.20.10 Draft KOTLER ON STRATEGIC MARKETING BY John Roberts, Alvin Silk, Glen Urban (volume editor), and Jerry Wind 1.0 Introduction: Philip Kotler’s Contributions to the Field of Marketing Philip Kotler’s status as a major thought leader in marketing is widely recognized.
Who is Phil Kotler and what does he do?
2. 2 f2.0 Positioning Kotler’s Papers on Strategic Marketing Phil Kotler’s influence as a scholar and teacher is vast and ongoing. He has a worldwide reputation as the guru of marketing with MBA’s and senior executives.