What is the integration-responsiveness framework?
In essence, the integration-responsiveness framework is about describing the characteristics of a business and deriving feasible strategies from these insights. The characteristics of a particular business are made up by a set of relevant economic, political and organ- izational imperatives that shape strategy making.
What is integration-responsiveness IR grid?
Integration-Responsiveness (IR) Grid. scheme that helps managers measure the global and local pressures that influence the configuration and coordination of value chains.
What are four global strategic position based on the integration-responsiveness framework?
The four types of global organizational strategies are global, international, multidomestic, and transnational.
What is transnational strategy?
An international business structure where a company’s global business activities are coordinated via cooperation and interdependence between its head office, operational divisions and internationally located subsidiaries or retail outlets.
What are the strategies for increasing globalization?
Strategies of Globalization.
- Exporting.
- Licensing and Franchising.
- Contract Manufacturing.
- Management Contracting.
- Turnkey Contracts.
- Wholly Owned Manufacturing Facilities Companies.
- Assembly Operations.
- Joint Ventures.
What is global integration strategy?
Global integration is the degree to which the company is able to use the same products and methods in other countries. Local responsiveness is the degree to which the company must customize their products and methods to meet conditions in other countries.
Is Netflix multidomestic or transnational?
In one sense, Netflix is clearly multidomestic—it tailors its catalog to different countries. But with the development of Netflix original programming that it owns outright and can distribute everywhere it operates, Netflix is becoming more global, investing heavily in original programming since 2013.
What are the three international strategies?
There are three main international strategies available: (1) multidomestic, (2) global, and (3) transnational (Figure 7.23 “International Strategy”).
What is local responsiveness in marketing?
Local responsiveness is the degree to which the company must customize their products and methods to meet conditions in other countries. The two dimensions result in four basic global business strategies: export, standardization, multidomestic, and transnational.