Instagram has taken the world by storm with more than 1 billion monthly active users and more than 500 million of them using the platform every day. It doesn’t matter whether you are a shopping fanatic or a technology master who think of the latest apps, you can’t deny the fact that the something you are looking is always on Instagram.
In fact, more than any other social media app, Instagram lets you create the buzz about your brand and connect you with the like-minded people. You can interact with the people who share the same interest and who want the same information that you are offering. This, in turn, will give you gain more followers making your brand popular.
Here are a few reasons why you need Instagram for your business:
To Get Millions Of People On Your Fingertips:
Instagram lets you connect with millions of users consistently around the world. Since its rapid growth brings them to the top of every social media platform, it makes one of the best platforms to get a targeted audience.
Further, having large Instagram followers means more views on your page, increased sales for your business, real insta followers and a stronger community for your business.
Because It’s Fun And Easy To Use:
Whether you have a business account or you have a personal account, Instagram let you connect with people from different cities, countries, and regions through the phone. You can also connect through live videos, photo sharing, and more.
Further, Instagram lets you have a TV network without paying added network cost. You can get live reviews from your followers with comments and boost engagement on your page.
To Increase Your Brand’s Reach:
Since you are already aware of the Instagram statistics, you can use the platform to whoop your business and to increase the brand’s reach. There are millions of business accounts on Instagram, with 80% of users following some kind of business.
Therefore, Instagram has great scope for making your business popular. So build your audience and drive gaining exposure and energy to set up a foundation for your business account.
To Share Content With Your Followers :
Visual, GIFs, and videos are the best way to connect with your people, deliver message to them and get real Instagram followers. This is also another reason why you should use visuals and interesting things on your account.
Just don’t forget to include hashtags while posting anything. Why? Because hashtags will increase your post’s visibility and will bring the post in searches.
Is To Increase Engagement Rates:
If you think that the sheer number of Instagram followers will attract brands, think over! While Instagram engagement fluctuates with the change in an algorithm, it’s not difficult to keep with it. To keep your engagement high, engage with the accounts that are similar to your business, and keep the content engaging.
If Instagram recognizes that you have posted something interesting to the followers, your post might appear up in the other followers feed. Putting interesting captions, images, keywords, and stories help increase engagement on the account. So, irrespective of your business, having high conversation rates should be your top priority.
It Lets You Connect With Followers:
For users who have never been on any social media platform, Instagram let you connect with them to build a target audience. Further, people love pictures, so use them and let your quality photos say a lot about your brand. Also, users admire graphics and images more than simple text. So use them for long pull and get more followers.
Instagram Connect With Facebook:
You can directly connect your business profile with the Facebook business page through your Instagram account. This way, you will be able to share things directly from your Instagram page to the Facebook account. Just make sure, you link an account with Facebook!
If your business isn’t on Instagram, read about the above tips and get your brand on this platform immediately. It can be a great marketing platform for your brand if you want to increase your brand’s presence and visibility.